portrait vs landscape for reports with photos

#PORTRAIT VS LANDSCAPE FOR REPORTS WITH PHOTOS DOWNLOAD#

The ad fills up more vertical space, while still taking up the same amount of horizontal space.The assumption was that square would work better for two main reasons: Optimized for conversions based on the Lead pixel firing on the thank you page. Invested $1,200 spread across four days, giving $200 per adset. Targeted the US only and left the age range as the default 18-65+. Audience & location:Ĭombined two lookalike audiences, a 1% LAL based on customers and a 1% LAL based on leads. Overall there were six adsets: desktop placement with landscape image, desktop placement with square image, mobile placement with landscape image, and so on. There was one ad per adset, this allowed to give exactly the same budget to each ad. The ad text, headline, and call to action were kept constant.įacebook desktop newsfeed, Facebook mobile newsfeed, and Instagram newsfeed. They tested two creativities which were as identical as possible apart from their image orientation.

#PORTRAIT VS LANDSCAPE FOR REPORTS WITH PHOTOS DOWNLOAD#

The aim of this experiment was to get Facebook and Instagram users to click on the ad and download a Facebook Custom Audiences ebook from the landing page.ĪdEspresso had installed the Facebook pixel on the thank you page which was reached after registering to download the book and so they could measure cost per lead. So, which format should you use? Square Image vs. While images can usually be cropped to some extent to be customized for each particular platform, having to cover everything from 1.9:1 landscape to 9:16 portrait is tricky.

Instagram Stories are gaining in popularity and these use a 9:16 ratio.

It didn’t make sense to allow square video but only landscape images.

Video can be used in a range of ratios with square videos being popular.

Therefore, you could create a square advert by boosting a post but not as a standalone ad. As well as using different image formats for page posts and ads it gets more confusing as page posts can be boosted.

Organic page posts can use landscape, square or portrait images.

Having to use landscape images for advertising has caused confusion for Facebook advertisers and graphic designers alike, for three main reasons: Over 90% of Facebook usage is now on mobile, most people upload photos in portrait orientation from their cell phone and everyone is used to square images on Instagram. This specification was decided upon years ago, when most Facebook usage was on desktop and users mainly uploaded landscape images from their standalone digital cameras. To explain further, when advertising in the Facebook newsfeed the ad images have always been cropped to a landscape 1.9:1 ratio, with a recommended size of 1200 x 628 pixels. There will also be a notification in the image cropping tool, which will default to 1:1 cropping. Now you will see new recommended image specs (1080 x 1080 pixels, 1:1 image ratio) in Ads Manager when you create an image link ad. Moving forward, we recommend that you leverage 1:1 (square) image creatives for your image link ads. Keep on reading to learn which was the winning format.Įverything started at the end of last year:įrom initial testing, we also saw that 1:1 image link ads showed significant improvement in click-through rate and conversion rate, when compared to the original 1.91:1 (landscape) aspect ratio. Landscape – What Works Best for Your Facebook and Instagram Ads?ĪdEspresso (a Facebook Ads tool ) didn’t have a bulletproof answer and they decided to run an experiment and invested $1,200 to find the “scientific” answer! Now Facebook allows to use square images for ads both on its platform and on Instagram.īut frustration is still there, and now the question is:

Without an eye-catching image, it doesn’t matter how good your ad copy is, the chances are they won’t even register it as they scroll past.Īnd if that was not enough, until a few months ago, Facebook advertisers could only use landscape images for their ads, and this has been frustrating. Users scroll through their newsfeed at speed, so you need engaging visuals to make them stop, then with any luck, they’ll read the headline and ad text. The most important part of a Facebook ad is always the image or video.

Portrait vs landscape for reports with photos